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Nah, just joking. I fully agree with you that more important than having a slick site and fancy technology is getting things right. At the core, a startups only value proposition is to truly satisfy the customer. If you can't do that, you are going to have a serious negative word of mouth publicity on the internet.
If RedBus.in guys are smart enough, then perhaps they would have been monitoring their brand through Google Alerts, which would bring this post to their attention and probably compel them to reply. Lets wait and watch.
With rising costs of fuel, this makes a great value proposition for the end consumer right ? And for the shopkeeper added sales without eating up shelf space !
The worst was that I had to follow-up for almost 3 months to get my money refunded. now that IS bad.